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      <image:title>Blog - DAU / MAU: Everyone Brags About Them, Few Understand Them - Make it stand out</image:title>
      <image:caption>Each new cohort decays faster. Flat MAU may hide the fact that your “new blood” isn’t sticking around.</image:caption>
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      <image:title>Blog - DAU / MAU: Everyone Brags About Them, Few Understand Them - Make it stand out</image:title>
      <image:caption>DAU/MAU ratio sliding down. You’re adding more MAU, but they’re coming back less frequently.</image:caption>
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      <image:title>Blog - DAU / MAU: Everyone Brags About Them, Few Understand Them - Make it stand out</image:title>
      <image:caption>MAU is climbing steadily, DAU is flatter. Looks like growth, but engagement depth isn’t keeping pace.</image:caption>
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      <image:title>Blog - DAU / MAU: Everyone Brags About Them, Few Understand Them - Make it stand out</image:title>
      <image:caption>Lots of new sign-ups, but net MAU barely grows. You’re running in place because churn cancels out acquisition.</image:caption>
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