Shijie Xu 9/1/25 Shijie Xu 9/1/25

DAU / MAU: Everyone Brags About Them, Few Understand Them

Why Everyone Uses These Numbers (and How They Mislead You)

Shijie Xu 8/17/25 Shijie Xu 8/17/25

From Campaign Metrics to Real Growth

How to review a performance marketing campaign that actually drives growth？

Shijie Xu 8/16/25 Shijie Xu 8/16/25

Why do some short videos explode while others flop instantly?

Shijie Xu 7/18/25 Shijie Xu 7/18/25

A survival manual for startups trying to bridge the gap between early adopters and the mass market.

Shijie Xu 2/21/25 Shijie Xu 2/21/25

Why most content is noise and how to tell stories that actually move the needle?

Shijie Xu 1/8/25 Shijie Xu 1/8/25

We all take two journeys in life: one out into the world, and one deep into ourselves.

Shijie Xu 3/11/19 Shijie Xu 3/11/19

The moment I stopped thinking like a candidate and started thinking like a founder, everything shifted.